The Houlton Band of Maliseet Indians app’s audience is individuals that want to support, learn more about, or participate in the tribe. The app’s purpose is to promote the association’s mission to improve the wellness of the tribal-nations of the Great Plains area by providing quality healthcare, public health services, advocacy, and support. The app carries out its mission by publishing the tribal news, promoting tribal events, sharing information on food sovereigntys, linking to their social media platforms, and informing users of the programs and services offered by the tribe.